Snapfish Website Content
Wrote copy for tiles/banners on website. Click here for examples.
KATE SHERGA
copywriter + content strategist
Looking for the right words?
My goal as a writer is to provide fresh, engaging content your readers can connect with.
Whether it's transforming current copy, building a blog from the ground up, or collaborating on marketing campaigns, I can find the right words to activate your audience and engage them in meaningful ways.
Take a peek at some of my previous work and get to know a little more about me!
FEATURED WORK
Snapfish Email
Wrote copy for emails, including subject lines/preheaders and body text.
Holiday Marketing Campaign
Wrote website/email copy for the "12 Days of Deals" campaign.
Snapfish Direct Mail Postcard
Wrote copy for holiday direct mail postcard.
Snapfish Product Description
Wrote product descriptions for new products. Click here for examples.
Snapfish Email
Wrote copy for Snapfish email targeting active client list + disengaged group.
Back-to-school must-haves for a smart start!
Get a smart start on back-to-school with Snapfish. Share their style with custom pins, photo keychains, lunch bags, water bottles, and more!
This just in! Cheers to new frosted pint glasses
Raise a glass to friends, family, and fun memories with personalized pint glasses! Create a custom drinking glass for someone you love today.
Social Media Post
Frequently incorporated Instagram giveaways + brand collaborations to expand brand awareness and gain new followers.
Social Media Post
Adapted the latest TikTok/Instagram food trend for the company's social media platforms.
Instagram Stories
Created Instagram stories to generate more content and boost engagement. Click here for examples.
Social Media Post
Increased the company's social media following by 20% in first four months.
Social Media Post
Expanded the range of content with new types of posts. Increased social media engagement by 113% in the first four months.
Social Media Post
Refined the company's influencer marketing program. Increased social media reach by 287% in the first four months.
Health Care Infographics
Design for Nobilis Health social channels, which comprised of 6 brands with a reach of >130k followers. Click here for examples.
Travelocity Social Media Posts
Graphic design for Travelocity social media posts. Combined audience of >1M followers. Click here for examples.
Best Boba / Bubble Tea Places in Plano
Got boba on the brain? Then Plano is definitely the place to be.
Travelocity Emails
Wrote copy for emails, including subject lines/preheaders and body text. Click here for examples.
14 Anticipated Plano Restaurant Openings in 2018
Here’s a quick look at some of the most exciting Plano restaurant openings planned this year.
Travelocity Pinterest Pin
Graphic design for Travelocity Pinterest pins. Created pin-worthy graphics designed to boost traffic to the company blog.
10 Travel Tips for Flying with Your Dog | Travelocity.com
Planning to fly with Fido? Here are some dog-friendly travel tips to prepare your pup for the plane!
10 Overwater Bungalows That Will Blow Your Mind | Travelocity.com
Here are 10 larger-than-life overwater bungalows that take “ocean view” to the next level!
Resort-Hopping with the Roaming Gnome at the Grand Oasis | Travelocity.com
Blog post written in the voice of the Travelocity Roaming Gnome. Part of a brand collaboration involving the Roaming Gnome visiting and posting on social media during his stay.
Best Practices for Developing an Employee Volunteer Program
Here are the things to consider when starting a new employee volunteer program (EVP) in your office.
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